Feb 18, 2014; Lubbock, TX, USA; Pre-game introductions for the game between the Texas Tech Red Raiders and the Kansas Jayhawks at United Spirit Arena. Mandatory Credit: Michael C. Johnson-USA TODAY Sports

Texas Tech, United Kick Off Multimillion Dollar Athletics Campaign

Texas Tech and United Supermarkets announced today a 9.45 million dollar gift from the regional supermarket chain to retain the basketball arena naming rights and kick off the multimillion dollar Fearless Champions athletic campaign.

As part of the donation, the United Spirit Arena’s name will change to United Supermarkets Arena.

With this money, “United Supermarkets Arena will soon undergo major renovation in team area to help keep it’s place as one of top collegiate arenas,” according to Associate Athletic Director Blayne Beal on Twitter. He added that this is just the start of the Fearless Champions campaign, which is expected to touch every athletic facility on campus.

Despite reservations about the name expressed by most fans, no one can deny how important 9.45 million dollars worth of facility upgrades are to staying nationally competitive. After the announcement, we caught up with TexasTechHoopsFans on Twitter to discuss the name change and the campaign.

Wreck ‘Em Red: So, initial thoughts on the gift/naming rights?

TexasTechHoopsFans: United Supermarkets is a loyal partner of Texas Tech and the Lubbock community. It is exciting to learn of the extension to the naming rights. The name change may take a little getting used to. However, I am excited for the sponsorship and the USA will always be the USA to me.

It’s also very exciting that the United Supermarkets Arena will undergo major renovations in the team area.

Wreck ‘Em Red: How do you think the facility upgrades will impact recruiting?

TexasTechHoopsFans: In a conference as competitive as the Big 12, it will be great to keep our facilities right up there with the best in the nation and remain attractive to recruits.

Wreck ‘Em Red: Yeah, can’t say United isn’t generous. It only makes sense for their name to be on the building they bought. Can’t ask for a better partner.

TexasTechHoopsFans: Exactly. They have been a loyal partner and support of Texas Tech, so I’m glad Tech allowed this name change to give them more brand awareness exposure.

Wreck ‘Em Red: Back scratchin’. So what’s a reasonable five-year expectation for men’s basketball with all this new dough coming in?

TexasTechHoopsFans: As we all can see, Texas Tech men’s basketball is #BuildingAMonster, as Joe Esposito would say. We have an enthusiastic coaching staff, top notch facility which will improve soon, and we just signed the best recruiting class in the last 10 years. Tubby Smith and staff are really building something special here, and I truly believe the next five years will be a fun ride. The future is extremely bright.

Be sure to follow @TTUHoopsFans on Twitter.

Tags: Big 12 Texas Tech Basketball Texas Tech Red Raiders

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