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Big 12: The benefits of bringing Colorado home

By Matthew Conner

Sep 16, 2017; Boulder, CO, USA; Colorado Buffaloes mascot Ralphie runs onto Folsom Field before the game against the Northern Colorado Bears. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Sep 16, 2017; Boulder, CO, USA; Colorado Buffaloes mascot Ralphie runs onto Folsom Field before the game against the Northern Colorado Bears. Mandatory Credit: Ron Chenoy-USA TODAY Sports /
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Apr 22, 2023; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders before the start of the spring game at Folsom Filed. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Apr 22, 2023; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders before the start of the spring game at Folsom Filed. Mandatory Credit: Ron Chenoy-USA TODAY Sports /

All eyes will be on Colorado thanks to Coach Prime

I’ve been on record saying that I think the Deion Sanders experiment at Colorado is going to be a disaster.  However, regardless of whether I’m right or wrong on that front, there is no denying that the nation is going to be watching and that’s what matters most to Big 12 pocketbooks.

We’ve never seen a football legend as brash and as high-profile as Sanders take over a major college football program before.  What’s more, Sanders seems to have been given full control over what happens with the CU football program.  It was even rumored that he had to sign off on this move to the Big 12 before the school administration would proceed with it.

If there was ever a time to pounce on Colorado, it would be now with “Prime Time” Deion Sanders as the face of the program.  Now, CU is no longer the doormat that has had only two winning seasons in the last 12 years.

Rather, the Buffs are must-see T.V.  Their opener against TCU in Fort Worth will draw a national audience this year and virtually every move Sanders makes will draw coverage from across the country.  Heck, even the Colorado spring game was aired live on ESPN.

There’s no denying that Sanders will breathe new life into the CU program for a time.  Whether or not he can sustain that buzz by winning is yet to be seen but he will be one of the most talked-about coaches in the game for as long as he is in charge and that’s only going to boost Colorado’s T.V. ratings, especially if his program hits its stride next year in Prime’s second season in Boulder, which would be a huge boost for the Big 12.

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