Heading into the 2025 season, the Texas Tech Red Raiders are aiming to have a much different sort of season than what we’ve seen from them in recent years.
With an abundance of NIL spending, a ton of recruiting success, and an emphasis on hiring incredibly brilliant young coordinators to come in and enhance things a bit for the Red Raiders, it’s clear that TTU is investing heavily in having a successful 2025 college football season.
And it’ll be interesting to see how that plays out. With Joey McGuire at the helm, Tech hasn’t really broken through yet. He’s had a couple of eight win seasons lately, which is fine, but it’s not what Red Raider fans really want. It’s been nearly 17 years since Mike Leach had a double digit win season in Lubbock and that sort of success would certainly be welcomed once more.
Is that feasible? Is that fair to expect? I don’t know. And to be fair, at least one rival Big 12 coach also doesn’t know if that’s fair. But it’s going to be something of a common expectation for McGuire and his Red Raiders in 2025.
Anonymous Big 12 coach highlights Texas Tech’s NIL success while pointing out elevated expectations for the Red Raiders
As Athlon does on an annual basis in sourcing anonymous quotes from coaches across the Big 12, there were some truly interesting ones this year. Like the pondering about what success could look like for the Red Raiders this year.
As one coach put it, McGuire likely needs to win 10 or more games this season for things to really be worth bragging about.
“If they’re not a double-digit win team this season, it will be considered a failure. It’s hard to know if that’s fair, or if spending like this is a smart long-term strategy,” a Big 12 coach anonymously told Athlon Sports.
And yeah, I have no clue how fair that sort of expectation is. It’s really hard to win 10 or more games at any institution and it hasn’t been done in Lubbock in quite some time. But, given the roster improvements and the amount of NIL spend that Texas Tech has had, winning at a high level is certainly feasible (at least in theory) this season.
The Big 12 is a volatile conference that is incredibly competitive and that could allow for the Red Raiders to have a lot of fun this season. We’ll see how it all pans out.