Following a loss by their school, many fans take to social media to share their thoughts. That's especially true when your top-10 team loses by double digits to an unranked opponent, as Texas Tech did on Saturday in Cincinnati.
Therefore, it wasn't shocking to see the Red Raiders' top donor, Cody Campbell, express his disappointment over the loss by taking to X. However, what he said added nothing of value to the conversation. In fact, it only served to add to the anger of the fan base.
Not long after the defeat, Campbell sent out a post that read, "There is no excuse or reason to lose a game like this. We have to be better. @TexasTechFB".
There is no excuse or reason to lose a game like this. We have to be better. @TexasTechFB
— Cody Campbell (@CodyC64) October 24, 2026
No Texas Tech fan is going to disagree with what Campbell posted. Virtually every Red Raider is disappointed, angry, frustrated, and bewildered by what we saw from head coach Joey McGuire and his team in Cincinnati.
However, Campbell has to remember that he's no ordinary fan. As the most public billionaire booster in college athletics and the president of the Texas Tech Board of Regents, he must know that his comments are going to stand out, even on social media. Therefore, one has to wonder what he hoped to achieve with this post.
Campbell is acting like he is a disappointed father figure, and in a way, it could be argued that he is, given that he's bankrolled so much of the program that his name is on the field in Lubbock. However, it would be great if Tech's loudest and most influential voice didn't publicly pile on in the moments following the first loss of the season.
If Campbell wanted to deliver this message to the leadership of the Texas Tech football program, he has the avenues to do so behind closed doors. What good does it serve to come down on McGuire and his team in such a public way?
By going on X to shake his finger at the football program, all he is doing is drawing extra attention to himself and throwing fuel on the fire of a panicking fan base. Instead, might his sphere of influence be better used to encourage the players and the coaches who were no doubt as angry with themselves as anyone?
While the loss was maddening for all Red Raiders, it wasn't as if it was Tech's third loss in a row. Rather, it was the first stumble of the season. Is that the time for Campbell to scold the program?
Again, Campbell has a right to have intense reactions to what Texas Tech does each Saturday. After all, no one is more financially invested in the success of the program than he is.
However, his role isn't to act as the program's social media father and publicly throw the coaches and players under the bus. There will be enough of that from the rest of the fan base.
Instead, Campbell should consider whether or not his opinions can be delivered in a more discrete manner. Or better yet, he should say nothing at all, at least in the social media world, instead of kicking his alma mater when it is down.
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