A lot of change has happened in college athletics over the past few seasons and things are really about to change even more as we move forward. Following the House settlement agreement, universities like Texas Tech will be able to provide compensation to athletes directly.
With all of those changes happening across the country, the Texas Tech Red Raiders are also making a few changes happen in Lubbock. That’s because the Red Raiders are fully committed to thrive as this landscape continues to shift.
What are some of the changes? What all is happening in college sports? What is Texas Tech doing about all of this?
Here’s what Texas Tech fans need to know as the Red Raiders adopt revenue sharing moving forward
It’s fair to wonder what’s happening with college sports. Let’s go over some questions and answers and break everything down.
Can colleges (like Texas Tech) pay players now?
Short answer: yes. Long answer: yes, and it’s absolutely legal, unlike some of the ways that athletes across the history of college athletics have received payments in the past. Athletes are able to directly receive a share of revenue.
Part of that is due to the change of policies at the NCAA. Part of that is due to policies that are changing within the government of the State of Texas.
Was Texas Tech prepared for this?
It took the Red Raiders a few days to start unveiling their plans, but it sure does seem like the Texas Tech athletics department has been preparing for this for a while. It does not at all feel like Texas Tech was reacting to a Friday afternoon news dump.
And if we just look back about half a year ago, we can see that Don Williams of the Lubbock Avalanche-Journal was sharing how Kirby Hocutt and the Red Raiders were preparing for this change to happen.
We're prepared and ready for this new era. 📈#WreckEm x @kirbyhocutt pic.twitter.com/B6hOH2rwAA
— Texas Tech Red Raiders (@TechAthletics) June 9, 2025
What is Texas Tech doing for their revenue share?
With the way the NCAA settlement happened, the Red Raiders can now distribute up to $20.5 million of revenue around to athletes across the athletics department. That’s a lot of money to pay out to folks, but there’s also a number of teams that will need to get paid.
I would bet that most of the money will get funneled to the Texas Tech football team and the Texas Tech men’s basketball team as they are the two that bring in the most revenue on an annual basis. And that’s a trend that will likely exist across most D1 schools.
What is happening to The Matador Club at Texas Tech?
The efforts from The Matador Club were huge and instrumental in the success that Texas Tech has seen recently. And while things are changing with the official NIL collective for the Red Raiders, it’s not like The Matador Club is just going away.
Instead, the Red Raider Club is going to be over those sorts of efforts. We’re now going to see the fundraising efforts all move through the same place. No real changes are needed to take place for the folks wanting to give money to Texas Tech, according to The Matador Club’s website.