No. 1: Texas Tech vs. Oklahoma State in 2013 (Attendance: 61,836)
Eight games into 2013, the Kingsbury effect was still in full force as the Red Raiders hosted Oklahoma State in front of the largest crowd in program history. It was the first home game the team had played in three weeks and the Red Raiders were coming off of a hard-fought 38-30 loss at No. 15 Oklahoma, one that went down to the final possession in Norman.
A No. 15 national ranking still left plenty of shine on Texas Tech as the No. 18 Cowboys came to town. However, as Mike Gundy's teams have so often done in that series, the Cowboys would humble the Red Raiders 52-34.
OSU would jump out to a 21-3 lead after the first quarter to quiet the massive crowd. However, by halftime, the deficit for Tech was just 28-24.
Unfortunately, the Cowboys would extend the lead back up to 42-28 in the third quarter and coast home from there. Though Tech would outgain the Cowboys by a count of 549-492, Kingsbury's squad couldn't come up with plays on special teams or defense to make a difference.
It was the fifth win in a row in the series for OSU, a streak that would stretch all the way to nine games, and it put a damper on a huge crowd for the Red Raiders. Tech would go on to drop the next three games to close the regular season on a five-game losing streak before winning the Holiday Bowl over No. 14 Arizona State.