Look, we all knew that Texas Tech was investing a ton into its football program from a roster and facilities standpoint, but I’m not sure that everyone realized just how impressive Texas Tech’s recent commitment to thriving has been.
Because it really looks like the Red Raiders are all in on the whole “let’s go out and win some games” sort of concept. They’re spending money left and right and according to the good folks over at On3, the Red Raiders are among the biggest spenders in college football right now.
Pete Nakos did some digging to find out who was pouring the most money into rosters across college football and he found that the Texas Tech Red Raiders fit in very nicely among some of the elites in college football.
Texas Tech football ranks in at No. 2 in the biggest spenders in college football this season, according to On3
There’s no way that Joey McGuire and the rest of his coaching staff aren’t thrilled to get this sort of support for their roster in hopes of sustaining current levels of success and finding a way to elevate the Texas Tech football program to the next level.
NEW: Top 10 Biggest Spenders in College Football this season💰
— On3 (@On3sports) July 15, 2025
(Survey via @PeteNakos_) https://t.co/KSq2X85KFe pic.twitter.com/B6YylQ1djM
That absolutely has to be on everyone’s mind. Going out and outspending the likes of the Oregon Ducks and Ohio State Buckeyes is great, but Texas Tech can’t just do that and then go out and win somewhere between seven and nine games.
The Red Raiders need to start competing at a higher level if they’re going to be outbidding and outspending some of the best teams in the country.
As a Texan, something that is absolutely fascinating to me is that this is the top five, according to Nakos and On3:
- Texas Longhorns
- Texas Tech Red Raiders
- Ohio State Buckeyes
- Oregon Ducks
- Texas A&M Aggies
I am very interested in seeing what sort of oil-fueled bidding war we see those three Texas programs getting into and if there are any other Texas-based billionaires that want to elevate their favorite college football teams into the top 10.