Texas Tech AD makes crucial statement on Red Raiders’ plans for revenue sharing

Texas Tech director of athletics Kirby Hocutt (right) speaks with Joey McGuire during spring practice, Tuesday, April 1, 2025, at the Womble Football Center.
Texas Tech director of athletics Kirby Hocutt (right) speaks with Joey McGuire during spring practice, Tuesday, April 1, 2025, at the Womble Football Center. | Nathan Giese/Avalanche-Journal / USA TODAY NETWORK via Imagn Images

Things are changing out in Lubbock. Well, technically things are changing everywhere. At least in the college sports world. With the recent switch away from the amateurism model of yesteryear that the NCAA tried to cling to, Texas Tech (and other schools) are now allowed to directly pay players via a brand new revenue sharing model.

So yeah, things are changing. 

We’re not going to have to worry about bagmen funneling money around behind the scenes and paying players in really odd ways. Players probably won’t be showing up on college campuses with cars that alumni and fans of a different university ended up buying them.

Things are changing. 

With all of the changes, there’s a lot of uncertainty. We’re going to see a number of schools struggle to adjust. The entire landscape here is going to be very, very different as we move forward. And as Texas Tech tries to navigate some of those changes, it sure seems like the Red Raiders are pretty prepared for this.

Kirby Hocutt shares calming statement about future of Texas Tech athletics as Red Raiders prepare for revenue sharing model

“Texas Tech will continue to be a leader nationally in this era,” Hocutt said in a statement as part of Texas Tech’s announcement on the new era of college athletics. 

I, for one, appreciate that Hocutt and the Red Raiders are committed to seeing Texas Tech continue to thrive and lead in this space. I, for one, think it’s great that they have a plan and have been examining the way college athletics is changing.

And of course, it’s actually kind of calming to hear that there’s still a way for the average fan to have an impact on the future of Texas Tech athletics following the House settlement.

“Our donors and supporters will have the ability to impact our success like never before, but it will take all of us,” Hocutt explained. “Gifts to the Red Raider Club – both small and large – help provide opportunities to the best prospective student-athletes and provide the necessary resources to build championship rosters like we are experiencing right now with many of our programs."

As a whole, we’ve seen a ton of investment in Texas Tech’s athletics department as of late. 

From the signing of NiJaree Canady to the impressive renovations and improved football facilities to the incredible signing class and additions of Shiel Wood and Mack Leftwich for the Red Raiders football team, Texas Tech is committed to thriving in this space. Now we’re getting to see another example of that.