The Texas Tech Red Raiders are embracing a little bit of tradition while sprucing things up a bit. At least when it comes to their brand and the way they express their brand, that is. The Red Raiders are working on rolling out a refreshed logo that fans will get a better look at during Homecoming weekend as Texas Tech faces off against Kansas.
As part of this new suite of logos, Texas Tech will be featuring a flattened out Double T logo. If you liked the bevel that’s currently on the logo, go ahead and start buying hats and shirts and stickers now. It’s going away. So long, farewell, goodbye. No more beveled logo.
In its place is a bit of an update on an old look that is certainly familiar to Texas Tech football fans just about everywhere:
A modernized Double T and a new brand that resonates with our history and will define Texas Tech Athletics for future generations.
— Texas Tech Red Raiders (@TechAthletics) October 7, 2025
🔗 https://t.co/37TiDTk2ay pic.twitter.com/QnU5nGTtJq
And we’re even getting a chance to see the Double T in multiple color configurations!
As part of our future brand identity, the iconic Double T not only gets a modern twist that features proportional design elements, but updated colorway options for maximum versatility. pic.twitter.com/4KKcdSr4pj
— Texas Tech Red Raiders (@TechAthletics) October 7, 2025
Texas Tech set to embark on the fun path of updating its brand, which is always a joy to do
The folks in the Texas Tech athletics department now get to embark upon the task of getting their branding updated everywhere. Given the size of Texas Tech athletics and the reach that the brand has, that should be fun.
But so far, it seems like they’re off to a great start. I mean, we even got this cool video explaining the project and why the Red Raiders will be making this change. For the uninitiated who aren’t familiar with this logo, it’s certainly something that has meant a lot to the folks out in West Texas for quite some time now.
I don’t think this is a logo change that is going to make a lot of sense to folks who aren’t very familiar with the Red Raiders, their history, the history of their branding, or West Texas.
It’s certainly worth considering how most of the people outside of Lubbock who have any level of familiarity with the Red Raiders have been keeping up with the program since somewhere around 2006 to 2008 with Mike Leach and the Air Raid hitting its peak.
And what logo are they going to know? The beveled one. It’s been around for quite some time in its own right and it has been a part of some pretty impressive teams. But it’s time for a change. And the Red Raiders are going in a historic direction. I can’t blame them for that.