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Texas Tech basketball: Chris Beard’s best press conferences

By Matthew Conner

MINNEAPOLIS, MINNESOTA - APRIL 04: Head coach Chris Beard of the Texas Tech Red Raiders speaks to the media ahead of the Men's Final Four at U.S. Bank Stadium on April 04, 2019 in Minneapolis, Minnesota. (Photo by Maxx Wolfson/Getty Images)
MINNEAPOLIS, MINNESOTA - APRIL 04: Head coach Chris Beard of the Texas Tech Red Raiders speaks to the media ahead of the Men's Final Four at U.S. Bank Stadium on April 04, 2019 in Minneapolis, Minnesota. (Photo by Maxx Wolfson/Getty Images) /
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Trust the Process

Believe it or not, there are times when Beard talks about something other than food.  But even when he discusses the process that he believes makes players successful, he does so in a way that is entertaining.

Sounding more like a life coach than a basketball coach this past December, he was asked what his team needed to do in order to break out of a two-game losing streak.  His answer was as simple as it was brilliant.

"“We stay the course,” Beard said.  “Process.  Get up, make sure you win today.  Go to class.  Sit on the first couple of rows.  Take your hat off.  Turn your cell phone off.  Listen to the teacher.  Take notes.  Get in the training room.  Take care of your body.  Make sure you eat four to five meals like a champion.  Stay away from the dollar menu.  Go eat something that has some color in it.  Tell the Coca-Cola “later” and drink water and milk.  Get in the video room and watch it.  Take hard coaching and be a man.  Get to practice and get loose.  Embrace the practice.  Come back at night and get your shots up.  Be a great teammate.  Get in the weight room.  It’s the process.  It’s what you do.”"

Though he was talking about what expects from his team, wouldn’t we all be wise to follow those steps in our daily lives?  That’s what made this press conference resonate with so many people.

Speaking bluntly and using short, choppy sentences, Beard gave us a checklist for life and left no doubt about what to do in order to have success.  I’ve always said that I want Chris Beard to be my life coach and it’s because of remarks such as these that he comes across as the South Plains’ Tony Robbins.

These comments came the day prior to Tech’s game against DePaul, which they would lose in OT for their third-straight loss.  But one game later, the process would pay off in a big way as Tech ended that skid by taking down No. 1 Louisville in New York City.

Sometimes we make life out to be too complicated.  That’s why we need people to remind us that doing the simple things on a consistent basis is what separates the winners from the losers.  Perhaps we should all watch this Beard presser every morning as our daily prescription for how to get ahead.

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