There is no question that former Texas Tech football player and current university regent Cody Campbell is doing all he can to help the football program now that he is one of the country's top young businessmen. In fact, he's done so much for the program that the field at Jones AT&T Stadium is named in his honor.
Thus, many Red Raiders are grateful for his contributions to the program, which include being a leading voice for The Matador Club, the NIL collective that supports Texas Tech athletics. However, recent remarks that he made on X did not sit well with a large portion of the fan base.
Following Texas Tech's 35-34 loss to TCU, Campbell took to social media to criticize fans for being "Pink Raiders".
I’m seeing a lot of Pink Raiders out there today!!!
— Cody Campbell (@CodyC64) October 27, 2024
Nobody is more disappointed than I am, but I am still going to keep doing everything I can do to keep building this @TexasTechFB program. I’m going to continue giving time and money, and I’m going to keep pushing.…
"I'm seeing a lot of Pink Raiders out there today," he wrote. "Nobody is more disappointed than I am, but I am still going to keep doing everything I can do to keep building this Texas Tech Football program. I'm going to continue giving time and money, and I'm going to keep pushing harder.
"We ARE moving in the right direction for the long run, we ARE getting better, and we have some great days in front of us!!
"So, instead of sitting around and bellyaching and feeling sorry for ourselves, let’s get our damn Guns Up and do something to actually help! Give some money to and/or, and make plans to have your butt in a seat at Jones Stadium in 2 weeks when we play Colorado!"
These remarks have sparked quite a bit of debate among Red Raider fans, many of whom did not like being called "Pink Raiders" for expressing their frustrations with the current state of the football program.
Pink Raiders? I saw a hell of a lot of hardcore RED Raiders in Ft. Worth who paid top $$ for tickets on the secondary market just to see this coaching staff make horrible decisions & blow another game. At some point someone needs to be held accountable. Quit blaming the fans.
— Mark Andrade Ŧ 🌵 (@RaiderMark) October 27, 2024
Nothing pisses me off more than being called a Pink Raider because we’re mad about back to back losses in which our staff made some boneheaded decisions.
— TechTina Ŧ 🌵 🏴☠️ (@TechTina1) October 27, 2024
Being fed up and questioning coaching decisions doesn’t make you “pink raider.” The term is stupid and juvenile.
— GolferGuy74 🌵 (@golfer_guy74) October 27, 2024
Mocking people who question the direction of the program by calling them pink Raiders is weird. Like a cult leader or a politician. https://t.co/p6C5RQBtDF
— Christopher McQueen🌵👆❤️🖤 (@cmacwreckem) October 27, 2024
You are not a pink raider for being fed up with the continuous unserious nature of this program right now.
— Cotton Club Crew (@CottonCC_FFSN) October 27, 2024
Just because a guy who is mightily blessed financially calls you one doesn’t make it so.
by the way, if you’re critical about Texas Tech football you’re now a pink raider. The rich guy said so. https://t.co/bKtIEJ51nY pic.twitter.com/ITVW0xLPLB
— Tortillas & Takes Podcast (@TortillasNTakes) October 27, 2024
Pink Raider term is BS. If we didn’t care it would be crickets!
— rlroyall 🌵🔋🏴☠️ (@rlroyall) October 27, 2024
Imagine solving all of our problems with money… these “Pink Raiders” want what’s best for the program but see more than dollar signs. Let’s all get on the same page and hold some accountability instead of turning a blind eye on things
— JacobH917🌵 (@H917Jacob) October 27, 2024
I just don’t understand why being a frustrated, venting fan is being a “Pink Raider”?
— Skip Johannson (@pcz852) October 28, 2024
Would CC and the rest of the Tech AD prefer that everyone just stop caring, save their money and not show up?
Pink Raiders? C’mon! You’re better than this. I think this fan base is thirsty for a winning, consistent, well coached program with results as we’ve seen in basketball. I think fans have been waiting since 2008 for this. That was 16 years ago!
— Joshua Baca (@joshuabaca) October 27, 2024
The man that spent years dookie-ing all over Matt Wells’ name on https://t.co/VEvDTF0zx9 is now calling other Tech fans Pink Raiders for doing the exact same thing over the guy he hired. 💀 https://t.co/JcvxGuKH3u
— matagooner 🌵🏴☠️ (@matagooner) October 28, 2024
I’m not sure that Tech alumni who have poured our hearts into this program for decades and yet ask what I believe are rightful questions about the direction of this program should be called Pink Raiders. Not a good look, imo.
— Chad (@TheChad10) October 27, 2024
Obviously, Campbell's remarks hit a nerve with the Texas Tech fan base. What seems to have been the biggest issue is that a billionaire decided to on one hand insult the fans who are critical of Joey McGuire (whom Campbell had a huge hand in hiring) and then turn around and on the other hand ask those fans to donate money to The Matador Club.
Trying to get regular people to give their hard-earned money to a college football program's N.I.L. collective is not best achieved by starting your pitch with an insult. That seems to be where Campbell went wrong.
There's no questioning that he cares immensely about the program that he helped build as a player and now as a booster and a leader. Thus, most fans should remember that Tech is fortunate to have Campbell as an alum and as a donor.
However, Campbell must also be smart enough to know that it is fair to criticize McGuire, especially after the last two games, one in which his team didn't show up against Baylor and the other in which his coaching staff made an egregious late play call that cost their team a win. To bring up valid points against McGuire is not worthy of the label "Pink Raider" but rather it is part of a healthy discussion that takes place in almost every football program around the nation.
This is not the time for Red Raiders to be divided by insulting comments or infighting. We experienced enough of that during the Tommy Tuberville, Kliff Kingsbury, and Matt Wells eras. Instead, all Red Raiders should come together to do whatever each individual can to support the program.
Whether that means giving money, attending games, or simply being passionate enough to be emotionally invested, everyone has a part to play. Hopefully, the spat that Campbell started is just something that blows over and not the start of another rift within the Red Raider fan base.