Texas Tech stuns college sports fans by reportedly pouring millions into rosters

With the start of the revenue sharing era of college athletics, plenty of things will be changing sooner rather than later. A ton of schools will need to figure out how they’re going to raise revenues, adjust budgets, and recruit effectively so that they can pay the players they want in an effort to continue to build rosters moving forward.

All of that is going to be easier said than done. At least, that’s the case if you’re not Texas Tech. Right now, the Texas Tech Red Raiders are just throwing a remarkable amount of money around their rosters for the 2025 seasons. 

I mean, reportedly, that is. Still, we’re talking about a reported amount of well over $50 million, according to CBS Sports’ Brandon Marcello.

And folks, that’s a lot of money.

College football fans sound off as Texas Tech shocks many with impressive report about revenue sharing and NIL deals

There’s going to be a lot of money floating around in Lubbock moving forward:

Some folks got a little snarky about it all:

And yeah, oil money has a lot to do with this situation that is benefitting Texas Tech in a rather significant way:

The Red Raiders are in a pretty interesting place. It certainly seems very plausible that they got a lot of NIL deals done before the change to the revenue sharing model, which would allow them to pour a ton of money into their rosters. 

And that could pay off in a huge way moving forward.

Or at least that’s the hope. It certainly won’t hurt Texas Tech for athletes to hear about how much the Red Raiders are willing to spend on having a shot at winning. This is such an important investment for the university from a practicality standpoint and also from a brand exposure standpoint. 

Folks are finding out just how much the Red Raiders are interested in winning as Texas Tech puts its money where its mouth is.